Don’t Get Too Comfortable


Everyone wants comfort. One of the main reasons for your pursuit of success is so that you will have the time, money and resources to enjoy certain benefits, such as nice vacations, a larger home, your dream car and other things. Wanting to be successful is not a bad thing, but it could eventually lead to a place of complacency. This is rarely a positive situation, and you should be wary of growing too comfortable in where your business is, where you are and the level of success you’ve already reached.

One thing that might help is to reconsider your idea of success. When you first started chasing a specific goal, whether it was starting your own business or reaching a specific milestone, you probably weren’t comfortable. After all, your career or your financial stability was on the line. This sense of urgency pushed you forward, giving you the motivation you needed to pursue your dream. Once your business “makes it” or you reach that specific goal, you may be tempted to lay off the gas.

You may have a good profit margin, recognition and other things you consider markers of success, but you can enjoy these things without getting too comfortable. In fact, you may find that you actually thrive when you’re outside of your comfort zone. There can be a certain solace in routine, but it’s important to make sure that your routine is actually helping you accomplish something – not just spin your wheels.

It’s certainly okay to appreciate where you are today, and it’s fine to find a certain comfort in your routine. Just make sure that you aren’t so comfortable that you don’t set new goals and keep pushing for something new and better. Comfort can lead to complacency, which is not somewhere you want to be. So take steps today to make sure you don’t end up there.

By Meagan Kerlin for Vertu Marketing LLC

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