How’s the traffic on your website? Good? That’s great! Now how about those clicks?
Steady traffic without the corresponding affiliate link clicks is pretty useless, and your first instinct might be to find a way to bring in even more traffic to your site. Instead of exerting time and effort toward attracting new visitors, focus on the ones you already have; because, honestly, there is a reason those affiliate links are not used. Not sure why? Let’s go down the checklist:
Are you trustworthy? Just because your neighbors asked you to feed their cat for the weekend does not mean that visitors to your website or blog have the same level of trust. Before bringing in the affiliate links, focus on creating a bond with your visitors. Consistent and valuable content is one of the top ways to create a sense of trust that consumers will come to rely on.
- Are you honest? Not every product is a perfect 10, and, yes, your visitors know this. There is no need to write reviews that are inconsistent with your personal experience, but be sure to still focus on the positive aspects even while sharing some of the cons. Most people who click on affiliate links do so because of the reviewer’s perceived benefits and honest opinion.
- Are you utilizing email? Email lists are a fantastic way to remind your site’s visitors of what you have to offer. You can use email lists to remind readers of useful past articles or to create excitement by using strategic calls to action. Better yet, creating an email list allows you to keep the conversation going with visitors long after they have moved off of your site.
Similar to many other businesses, affiliate marketers need to spend time establishing a relationship with their customers. Instead of heading out in search of new viewers for your website, make sure that you are first taking care of the ones that you already have.