Details: Small Things, Significant Impact


You’ve heard the phrase, “The devil is the in details,” and really, this old adage is true. The smallest details of your business could have a domino-like effect on several aspects of your operations, making it extremely important not to overlook even the most seemingly benign matters. With an eye on the details, you can both avoid problems and find solutions to issues even before you really need them — saving you time, money and a significant amount of stress.

Business ownership can be an all-encompassing matter. You may feel that you already eat, sleep and live around your business, yet still somehow overlook some things. It may seem impossible to be a visionary for your business idea and married to the details at the same time, all while making sales, dealing with employees and handling day-t0-day challenges. Instead of adding more stress to your life and more to your already too-long to-do list, establish a habit of regularly checking up on the details related to the following:

  • Up-to-date website: Whether your pricing has changed or you need to add new products to your site, do not delay in keeping the details of your site as up-to-date as possible. This keeps your customers informed and lowers the likelihood of a problem due to miscommunication.
  • Paperwork and other boring stuff: Look, rifling through a stack of papers is no fun, but paperwork is a necessary part of doing business. Schedule time every week to make sure bills are paid, papers are signed and all other stuff, such as tax documents, are managed and dealt with appropriately.
  • Social media and digital trends: Social media trends change approximately every 14 seconds. It feels impossible to keep up, and you may not even have the time to think about what’s new and how it could benefit your business…..but try anyway. Peek at your Facebook page, update profiles as necessary and find out how you can do better to implement these tools in your marketing plan.

It’s easy to overlook these menial tasks and small issues. In light of the major things you encounter every day, they probably don’t even seem like a big deal, but they are. If necessary, delegate some of these tasks or hire appropriate help, but no matter what, don’t let neglect of the small details have a big negative impact on your small business.

By Meagan Kerlin for Vertu Marketing LLC

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