Customer Relationships: Are You Getting It Right?

If you are a business owner, there is no relationship more important than the one you have with your customer. Customer relationships are vital to your business, and it is of utmost importance that you get it right–because you will probably only get one chance. Your customer service strategy may not be on the right track if your business does any or all of the following:

  • You try to manage your customers with software. Many businesses use a a software program to keep track of customer interaction, sales, returns and other various forms of contact. While this is beneficial on many levels, you must be sure that you are not neglecting building personal relationships with your customer and client base. If your software is dictating the way to deal with your customers, rethink your strategy and always aim for putting people first and computers second.
  • You are receiving poor feedback. It is truly remarkable how many businesses ignore signs of poor customer service and relationships. One complaint is unfortunate, two complaints are a trend. The second you identify an issue with the way your company interacts with customers, fix it.
  • You have few referrals and little positive interaction on social media. When people like something, they talk about it. If you are having positive interactions with your customers and they are pleased with what they are receiving from your business, they will sing your praises to family, friends and all of their Facebook friends. 

At the end of the day, every customer service strategy boils down to this: treat people well, and they will treat you well in return. When you go the extra mile, you not only impress customers or potential clients, you also lay the groundwork for a genuine relationship.

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