Freelance copywriters are frequently on the lookout for new clients to work with. But to find new clients, you need to be able to showcase your talents. One of the best ways to show potential clients what you can do is to keep a current copywriting portfolio. Your portfolio shows your creativity and knowledge as a writer. A good portfolio should contain samples of all the types of content you have experience in writing. With modern technology, it’s easy to create a virtual portfolio that you can send to potential clients with the click of a button.
What to include in your portfolio
Your copywriting portfolio should showcase you as a writer. Consider your talents and some of your favorite pieces as they likely say a lot about what you’re good at. Include a variety of pieces based on word count, format, and topic. Know your strengths as a writer and include content based on what you’re good at. Be sure to include information about your capabilities and interests in a brief introduction to your portfolio.
Styling your portfolio
With a digital portfolio, the options for customization are virtually endless. It is important however to consider the clients you’re pitching to when creating your portfolio. If you work in a specific niche, cater your portfolio style to that. Otherwise, it’s best to keep things simple and more generic. Make sure all the information is easy to read and be sure to triple-check for errors before sharing your portfolio with potential clients.
As a copywriter, you must learn to sell yourself to potential clients. One of the best ways to showcase your best work is through a portfolio. Be sure to include a variety of different types of articles in your portfolio. Start with a brief introduction that talks about yourself and your experience. You may also want to include information about professional awards or honors that you have received. Most importantly, you want your portfolio to stand out for the right reasons, showing potential clients why they should choose you.