Change Your Mindset Before You Dump Your Strategy


You’re stuck—no growth, no excitement and stagnant profits. Where do you go from here? In these incredibly frustrating standstill moments, it can be difficult to know what to do next, and it’s easy to see why a complete rebranding or daring new marketing strategy is an attractive thought–but that may not be completely necessary. Sometimes, a simple shift in perspective can be all that is needed to move forward. Before you jump head-first into a costly and potentially unnecessary overhaul, think of the following ways you can improve, change and adjust your mindset:

  • Priorities. By focusing on the wrong things, you could be holding yourself and your company back. Should you be investing your time and effort into a another area? Reprioritizing is simple, yet can be quite effective.
  • Approach. Any type of business-related strategy should be a combination of both creativity and careful analysis. There is a need for balance, and too much of a good thing, one way or the other, could actually be a bad thing.
  • Focus. Seeking authentic and sustainable growth requires you to think beyond right now. A forward-thinking mindset is more than wishful thinking; it can help you find creative solutions in challenging times as a business owner.

Changing your mindset also involves personal growth. As an entrepreneur, as you grow and change, so will your approach to running your business. Read, learn, seek counsel and research market trends—there is a practically endless list of ways you can improve yourself and initiate growth on various levels. If you change the way you think, it could very well change the way you do business, ultimately sparking growth and progress.

Before you throw all your existing strategies and plans out of the window, start by changing your mindset. Even small shifts in the way you think or approach a problem can give you an edge, push your business forward and help you connect with your target market in a new, fresh way.

By Meagan Kerlin for Vertu Marketing LLC

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