Work Fewer Hours, Get More Done


It’s important to work hard, but it’s just as important to work efficiently. If you feel overworked and stressed, it’s likely you are working more hours than you really have to work. It may be possible to trim the number of hours you spend working by simply changing how you approach your workday and structure your schedule. Everyone has the same number of hours in the day, but how you use them plays a significant role in your success.

One way you can work smarter is to figure out how and when to multitask. There may be times when you can split your focus between two minor things, allowing you to get more things done quickly. However, there are certain tasks that deserve your entire focus. It’s a skill to know when you should be multitasking and when you should be phoned in on one thing. This helps you avoid wasted time and needless hours at your desk.

If you want to work fewer hours while still being productive and successful, you have to know what you’re doing. It’s important to seek the counsel of people ahead of you on your path and listen to constructive criticism. Honing your skills, building your knowledge and constantly learning will help you work more efficiently and avoid mistakes that can ultimately cost you valuable time.

Another thing that will help you avoid working too many hours is to evaluate where you could be losing time throughout the day. For example, if you ride the bus or the subway, could you be using that time to check emails, plan your day or do some work? Are you spending too much time on social media? Are you doing things you should be delegating? It’s possible you are losing time during the day by not getting the most out of your hours.

Working smarter means evaluating how you are currently using your time. Reclaiming your lost time can help you work more efficiently, ultimately allowing you to work fewer hours. If you want to work less, you have to start by trying to be more efficient with the time you have.

By Meagan Kerlin for Vertu Marketing LLC

The Right Attitude To Meet Your Goals


It’s the start of a new calendar year, which means you probably have goals you want to reach over the next 12 months. Part of meeting your goals includes planning for success, and having the right strategy could play an important role in whether you accomplish your objectives. Having the right attitude is also a crucial component in achieving success in the goals you’ve set for yourself.

One attitude that you may find helpful is fearlessness. While this means moving forward with confidence, it does not mean being reckless. Fear can needlessly hold you back from chasing your goals, and you should not allow it to drive your decision making. You can still be fearless and also be prepared and knowledgeable about what you are pursuing.

Another attitude you will want to carry with you into 2021 is determination. You will face challenges and setbacks as you chase your goals, but this is part of the process. Your determination could make the difference in whether or not you are successful after you fall down, as your attitude will determine if you get back up and try again.

The mental approach you take will make as much of a difference in whether you reach your goals as your skills. Attitude can make or break your year both professionally and personally. The past year was difficult in so many ways, and 2021 will likely come with it’s own challenges. When your mind is in the right place and you have the right attitude, you can overcome whatever this next year throws your way.

As you consider your goals for 2021, think about your attitude and whether you may need to make some mental adjustments to better prepare yourself for success. How you feel about yourself, your abilities and your objectives can help you find the attitude you need to look ahead with confidence.

By Meagan Kerlin for Vertu Marketing LLC

The Detrimental Impacts Of Anger


It’s normal to have strong emotions, especially regarding things you care deeply about. Your emotions, however, can become a problem when you allow them to influence your decisions in a negative way or treat people poorly. If you tend to react in anger, this response can eventually harm both your personal and professional life. If you notice this habit in your life, you need to deal with it immediately and rip anger out by the roots.

It’s possible you do not really understand the impact of your anger problem. People who have uncontrolled tempers may even believe they are justified in their reactions. Over time, people exposed to sudden outbursts, aggressive responses, rude comments and yelling will tire of being exposed to these things. Anger is often cyclical, and it will help to understand what triggers your anger. Understanding these things may help you more effectively filter your words and actions.

You may think you can manage your anger, but what you should focus on is rooting out the problem completely. Honest self-evaluation can help you see ways to train yourself to react differently. The following questions may be helpful as you consider an anger habit:

  • How would you feel if your words and actions were directed at you from someone else?
  • Do you feel the need to humiliate others to prove a point?
  • Have you noticed your relationships changing, or are people less willing to work with you in professional settings?
  • Do you suppress your emotions until you reach a boiling point where you are no longer able to manage them?
  • Do you often feel regret after outbursts or conversations where you were expressing your frustration?

These questions may help you regain a sense of control over your anger problem. Getting rid of the problem altogether may require deep evaluation into the causes of your feelings of anger, and it may help to speak to a professional. There is no shame in needing help, and taking this step can go a long way in helping you preserve the most important relationships in your life.

By Meagan Kerlin for Vertu Marketing LLC


How To Get In The Zone


You’ve seen athletes in the tunnel before they come out before the game – they’re listening to music, praying, meditating, doing exercises or going through other rituals to help them get in the zone. While you may not be taking the field for a big game, you still need to know how to get in the zone when it’s time to focus on that project or other work-related task. Music may help, or there may be another trick that will help you get in the right mental space.

One thing that helps some people is to exercise. A hard and fast workout will not only get your heart rate up, it will help you focus mentally. While you’re working out, you can think about what is ahead while allowing your nerves to leave your body through movement. You will also want to make sure you’re focusing on good nutrition. What you put in your body will have an impact on your mental focus.

If you are struggling with getting in the zone when you need to be, it could be that you are overly tired. Getting good sleep is critical for success, and it also has a direct impact on your health. The focus you need for that presentation, meeting or project actually starts the night before. Eat well, and then get to bed early.

Finally, you will find it easier to get in the zone if you are not stretching yourself too thin. Focus on one thing at a time, and it may be easier to get things done more effectively and efficiently this way instead of when you are trying to multitask. There may be other things that can help you get in the zone too, but it’s important to identify the specific things that help you so that you are able to focus and hone in on certain tasks when it’s time to do so.

By Meagan Kerlin for Vertu Marketing LLC

Set The Right Standards For Yourself


When you consider your career path and the benchmarks you want to reach in your professional journey, you may think in terms of goals. It’s good to have specific goals for yourself in your career, but things change, and you may find that previous goals no longer align with your current projected path. This is why goals can be fluid and adjustable, but your standards should never be.

Your standards are the guiding principles for how you live and the decisions you make. While your goals can and likely will change, who you are should not. Instead of over stressing about what goals you need to succeed in your career, maybe you should consider the standards you have that will help determine how you conduct yourself, treat others and decide on what’s truly important. Asking the following questions may help you identify your standards:

• What is most important to you in your personal life?
• What do you value in your career?
• Do you prioritize your family and loved ones over your career?
• How do you want to be seen by others?
• How do you want to treat others?
• Where does your job rank on your list of most important things in life?
• Who do you look up to most?
• What character traits do you want to improve or cultivate in your life?

The standards you set for yourself will actually inform your goals. It’s possible to be a person with high standards and good moral character who wants to succeed in specific ways in his or her career. However, there may be situations where you have to make a choice between a certain step in your career and the standards you’ve set in your life. Your goals may not really have an impact on who you are a person, but your standards likely will.

As you consider your goals for the upcoming new year, don’t forget to outline your personal and professional standards as well. No matter what career or financial goals you want to accomplish in 2021, how you treat people and the type of person you are is more important than any of those things.

By Meagan Kerlin for Vertu Marketing LLC

Boost Your Video Marketing Strategy

video marketing

Are your video marketing efforts falling flat? Do you feel like you are putting in a lot of work for little to no reward? Videos are a unique and effective tool you can use as a component in your digital marketing plan, but it’s important you do it the right way. If you aren’t seeing much success with it, maybe it’s time to rethink your approach.

One reason why your video marketing strategy may not be very effective is because you haven’t identified your target audience yet. If you are marketing to the wrong people, even the best, highest quality videos won’t be very effective. You need to identify who is most likely to buy your product or benefit from your services.

Your videos should be a way to tell your brand and company’s story. Videos can be informative, but if they feel like an obnoxious product pitch or boring lecture, most people won’t receive them very well. You can blend a data- or facts-driven approach with success stories, behind-the-scene glimpses into your business and personal experiences.

To succeed in video marketing, it is also important to optimize your videos. Figure out which keywords work best, keep titles short, add links to your website and make sure your videos are optimized for mobile users. The more thoughtful you are with your videos, the more likely you will be to have success with your overall digital marketing strategy.

Video marketing requires you to be intentional and specific with how you use your content. If you are struggling with this particular part of your marketing plan, you may want to consider working with an experienced professional who can help you take your video strategy up a notch. With the right help, you can use videos to reach a larger audience, boost your following and grow your business.

By Meagan Kerlin for Vertu Marketing LLC

Success During The Holiday Season


To say that 2020 has been an unusual year would be an understatement. This year has seen many people working remotely, going to school online and drastically reducing what they do outside the home. Your small business may not be an exception to this. Perhaps you’ve adjusted your operations to accommodate the changing needs of your customers, and you’ve managed fairly well despite the challenges. What do these changes mean for your business during the upcoming holiday season?

There will likely be no business as usual this year during the holidays. Things will continue to look different, and you will have to continue to make necessary adjustments to keep your business running smoothly. Some of the things you may want to implement include the following:

• Personalize your offerings: Treat each customer or client individually, giving him or her product selections, personalized package suggestions and more. Try to make each customer experience unique and pleasant, personally connecting whenever possible.
• Serve your community: This is going to be a difficult holiday season for many, and your business or staff may be a place where you can reach out and improve the circumstances of others.
• Reconsider what you offer: Perhaps you need to implement curbside pickup, online ordering, new products or updated services to match the needs of your clients during this time of year.

You can succeed during the holiday season if you understand that it will require adjustments and additional effort. This is not an easy year for anyone, but you can reach a place where you are able to look past the discomfort and frustration and find ways you can continue to achieve success. Things are difficult for small businesses of all kinds, but they are not impossible. You’ll just have to be flexible and remember that things will be “normal” again one day.

By Meagan Kerlin for Vertu Marketing LLC

How To Serve Your Customers Well


If you want to establish strong relationships with your customers, you must identify what they want and how you can meet their needs. This goes well beyond good customer service and competitive pricing – you have to learn how you serve your customers or clients well. When you are serving your current and potential customers with genuine concern and efficiency, you’ll establish a base of return business and develop a level of trust with those who patronize your company.

First, to serve your customers well, you should be meeting their needs with efficiency. Quick responses to orders, concerns, requests and questions show that you care. Whether it’s a fast reply to an email or promptly solving a problem, you are demonstrating that you truly want your customer or client to have a good experience.

Another thing you can do is empower your team to serve your customers well. Train employees on how to treat your clientele, and give them authority to resolve problems quickly and efficiently. When your entire team has a customer-first mentality, it will be a better experience for your client from start to finish.

Clients and customers expect your business to have closely monitored and active social media accounts. It’s critical to watch for posts, comments and questions, while responding quickly to anything one of your followers does on one of your pages. This demonstrates a certain level of customer care, and it also will help keep your posts in your followers’ newsfeeds.

Serving your customers well means showing that you truly care about their needs. People are looking for genuine connection now more than ever, and prospective customers are more likely to patronize your business if they feel your company puts customers first. This mentality will win you the trust and the support of your previous customers as well as prospective business.

By Meagan Kerlin for Vertu Marketing LLC