The entire point for businesses marketing through social media is to engage with their followers and hopefully turn those followers into paying customers. As you develop relationships with followers, you want to do more than get likes on Facebook or views on your Instagram stories – you want these followers to trust your company enough to become a customer or client.
The way to turn your social media followers into paying customers is to strive for better engagement. Meaningful connections with your followers is key to making your marketing strategy work well. One way to do to this is by giving them an inside look into what makes your business work. Behind the scenes or “about us” posts can help your followers gain a better perspective into what sets you apart.
The more your followers get to know you, your employees and your company, the more comfortable they will be with patronizing your business. This is why your social media marketing strategy shouldn’t be cold and impersonal. In fact, letting your personality shine through should be an important part of your social media plan. This is more likely to lead to engagement, more visibility for your posts and more likes.
Another way to build better relationships with your followers is to post things that encourage engagement. Get your followers talking by posting polls, asking questions, posting funny memes and getting responses. These don’t have to be serious to be effective. You may even find that people respond better to your “fluff” posts than they do your serious posts, and that’s okay. The point is to get people engaged.
Social media is a great tool, but only if you are using it in the right way. If you aren’t engaging well with your followers, they may never decide to become customers. Don’t let these valuable relationships and the opportunities provided by social media go to waste with boring and non-engaging posts.
By Meagan Kerlin for Vertu Marketing LLC