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Learning from Her Mistakes Crystal Paine Built Successful Blog Readership

In 2004, Crystal Paine knew that she had to find a way to support her goal of staying at home with her soon-to-be-born first child. Already well versed in the art of living on a budget (a skill that she credits her mother for teaching her), she embarked into the world of online blogging. She had one goal, to help other parents reach their own money-saving goals. Although her readership for MoneySavingMom grew quickly and she began to monetize various aspects of her blog, the road to success was not exactly seamless.

Paine had failed to realize just how much time and energy was actually needed to run a successful blog that also turned a healthy profit. The job that she had once envisioned as part-time soon grew to encompass much of her life, and her days as a stay-at-home mom became more about the blog and less about her children.

Ready for a change, Paine learned that she could not take on every new opportunity that arose and that bringing on help is often necessary. Her frugal ways initially prevented her from hiring any employees, but extra hands proved to be priceless for striking the right balance between home and work life. She detailed the changes that she implemented in her personal and business life in Say Goodbye to Survival Mode.

Many online entrepreneurs start their business from their own homes, which from an economical standpoint is often a valid option. However, as Paine of MoneySavingMom soon discovered, without a detailed business plan that includes a budget of time and activities, business activities can easily spiral out of hand. Fortunately, a failure to take this initial step does not mean that a business has no chance of ever being successful. Paine took the opportunity to learn from her mistakes, subsequently implementing necessary changes that helped her blog become more successful than ever.

Make Working in Your Purpose a Habit

Establishing a new business can be an enormous leap toward financial independence. Even though the vast majority of entrepreneurs truly love and enjoy what they do, does that automatically mean that they also find purpose in it?

Unfortunately, the answer to this question is often NO.

However, that does not necessarily mean that things have to stay that way. While most people likely feel that they have a single, large purpose in life (such as serving others or creating a helpful product), this can neglect the myriad of other smaller purposes that might drive a person and his or her personal goals. After all, it is not one, large act that represents a person’s purpose in life, but the combination of smaller instances that accrue over time.

Many of these smaller acts can have a big impact. An extra 15 minutes spent training an employee or giving a certain worker a chance to develop his or her talents on a special project may seem insignificant from afar, but for those whose purpose is to help others succeed, it can be the fuel that drives them to wake up and strive for excellence each day.

No matter what line of work an entrepreneur sets out on or what his or her service and products entail, part of working and living in your purpose is simply finding the aspects of life where you can apply it. When this becomes a daily habit, working within your own purpose can become the easiest and most enjoyable part of the day, even if the situation is not otherwise ideal.

Success Online Can Begin at Home

Success online can begin at home For most online startups, the founder’s home is also the very first office space. This can be an exceptionally convenient arrangement for entrepreneurs who understand that a new business can require a significant dedication of their time. However, simply plopping down on the couch with a laptop in tow typically will not suffice.

Whether you originally started in the living room, at a kitchen table or holed up in your bedroom, these areas can all hoard easy distractions that can prevent you from focusing on the task at hand. At times, a pile of dirty dishes in the sink can become more compelling than a business-related laundry list of tasks left to complete.

So, does this mean that starting your business from home is ultimately a hopeless task? Of course not! Instead, find a dedicated office area and put that space to good use.

First things first, though. You actually need to find this space in your home. Not everyone has a spare room to utilize, so get creative! Transform a walk-in closet, clear out one side of your bedroom or position your desk in a less-frequented side of a hallway.

Optimal productivity is not the only reason that home-based entrepreneurs can benefit from a home office area. Ever heard of the home office tax deduction? To take advantage of this tax break, you have to do more than just set up your base at the kitchen counter. According to the tax code, you need a space in your home that is solely dedicated to business.

Are you ready to see your online business succeed? With a dedicated home office space, you will likely be off to a great start.

Customers Unable to Find Your Website? Your Keywords Could Be to Blame

A well-written piece of copy that accurately represents a product to the target market is one of the most important aspects of a business’s website. But, exactly how useful is that copy if no one can actually locate it? This is where keywords can change the game.

First, make sure that your keywords are actually relevant to your product. Adding unnecessary keywords simply to draw in more traffic can lead to confusion among your customers and can even leave some feeling frustrated and fooled.

Let’s take another look at our fictional tablet. We can even go back to one of our previous articles (“Do you really know your product?”) to find some useful keywords. For now, we will use these:

  • Lightweight
  • Transportable
  • Durable
  • Customizable

When used alongside other significant keywords like “tablet” and “technology,” we can hope that searchers are driven toward our website.

However, is there any way to be certain that our website will actually pop up and not be buried 10 pages deep during an online search? The popularity of individual keywords plays an enormous role in whittling down a long list of potential keywords to only one or two viable options. While this may take a bit of time to research, it can actually be accomplished quite easily with the right tools.

Google Trends is an invaluable resource for copywriters. By searching keywords individually and in pairs, you can view the popularity and number of matching results. Typically, an ideal search term would include keywords that yield a high popularity alongside relatively low-matching results. If lots of people are searching for customizable tablets but there are only a few hits, there is a good chance that your copy will make it to your customer.

If you have already written and published a piece of copy on your website but have been receiving relatively few visits, consider if your keywords are playing a role in the low number of hits. If necessary, be sure to update to more optimal and focused keywords.